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Lesson Overview:

This lesson will introduce students to the concept of personal branding and provide practical tips for building a strong online presence. The lesson will cover:

• Defining personal branding and its importance in today's digital age.

• Conducting a personal brand audit to assess your current online presence.

• Creating a personalised brand message that aligns with your values and goals.

• Optimising your online profiles, including social media and personal websites.

• Developing a content strategy to share your expertise and engage with your audience.

Objectives:

By the end of this lesson, students will be able to:

• Understand the concept of personal branding and its significance.

• Conduct a personal brand audit to assess their current online presence.

• Create a personalised brand message that aligns with their values and goals.

• Assist them in developing a basic content strategy to share their expertise and engage with their audience.

Target Audience:

Young adults (ages 18-35) seeking to enhance their online presence and personal brand.